Snapchat continues to thrive as one of the most popular platforms for engaging with younger audiences. With its unique features like ephemeral content, augmented reality filters, and Stories, Snapchat provides a great opportunity to build a community, increase brand visibility, and grow your audience. However, to truly make an impact on Snapchat and grow your followers in 2025, you need to be creative, consistent, and adaptable to the platform’s evolving trends.
In this article, we’ll explore various content ideas that will help you attract and engage followers, increasing your Snapchat audience and fostering deeper relationships with your viewers.
1. Behind-the-Scenes Content
One of the most powerful ways to engage your audience on Snapchat is by offering behind-the-scenes content. People love seeing the “real” side of creators, brands, and influencers. By providing a sneak peek into your daily life, work process, or production setup, you’ll humanize your brand and make your audience feel like insiders.
Whether you’re a content creator, a business, or someone with a personal brand, behind-the-scenes content adds authenticity to your profile and makes your followers feel more connected to you.
How to Implement:
- Share the process of creating content, from brainstorming ideas to final edits.
- Showcase the behind-the-scenes activities of photoshoots, product launches, or any special events.
- Use Snapchat’s tools, such as stickers, GIFs, or text, to make your behind-the-scenes snaps even more engaging and interactive.
2. Snapchat Stories and Series
One of the most effective ways to maintain engagement and grow your audience on Snapchat is by creating a compelling series of Stories. Snapchat Stories allow you to string together content that tells a story over a period of time, which is ideal for serialized content.
Creating a themed series of Stories can help keep viewers coming back for more. The consistency and anticipation of a new episode or installment make your audience feel connected and invested in your content.
How to Implement:
- Create a weekly or daily series that touches on a specific topic, whether it’s fashion tips, cooking tutorials, or even personal challenges.
- Build anticipation for each new episode with teasers in the form of sneak peeks or countdowns.
- Use interactive features like polls and quizzes within your Stories to keep your audience engaged and encourage participation.
3. User-Generated Content (UGC) and Challenges
Snapchat is all about real-time interaction, and what better way to grow your audience than by getting your followers involved? UGC campaigns and challenges are a great way to encourage audience participation while expanding your reach. By creating branded challenges or asking followers to submit their own content, you create an opportunity for user involvement and exposure.
Encouraging your audience to contribute their own snaps using specific hashtags or filters can help spread your content organically and attract new followers.
How to Implement:
- Create a fun, shareable challenge that aligns with your niche (e.g., a fitness challenge, a travel challenge, or a funny pet challenge).
- Ask your followers to use a unique hashtag or Snapchat filter that you’ve created in their own snaps.
- Feature UGC on your own account to highlight the best submissions, fostering a sense of community and encouraging more people to join in.
4. Snapchat Filters and Lenses
Custom Snapchat filters and lenses are powerful tools that not only provide fun and creative ways for users to interact with your content, but they can also increase visibility. In 2025, Snapchat’s augmented reality (AR) technology is more advanced than ever, offering numerous possibilities for branded lenses that allow users to transform their faces, environments, or create custom effects.
If you’re looking to grow your audience, creating a filter or lens that resonates with your target demographic is a fantastic way to increase brand awareness and engagement. Custom filters and lenses that are memorable, shareable, and align with your personal or business brand can go viral, attracting new followers along the way.
How to Implement:
- Design a fun, interactive filter or lens related to a specific event, holiday, or seasonal theme.
- Promote your filter through your Snapchat story or other social channels, encouraging users to try it out and share their snaps.
- Collaborate with influencers or other brands to create exclusive lenses that generate buzz and attract their audience to your profile.
5. Tutorials, Tips, and How-To Content
People turn to Snapchat for both entertainment and learning. Offering valuable tips, tutorials, or how-to content related to your niche can position you as an expert and attract viewers who are looking for advice or knowledge.
Whether you’re showcasing beauty routines, tech hacks, fitness exercises, cooking recipes, or photography techniques, how-to content performs exceptionally well on Snapchat. This kind of educational content not only engages your audience but encourages them to follow your account for future valuable insights.
How to Implement:
- Share quick, digestible tips or tutorials that can be consumed in under 60 seconds.
- Break down complex topics into easy-to-understand steps, making it accessible for your audience.
- Encourage your viewers to share their own results or experiences with your tutorials using a custom hashtag or by tagging your account.
6. Exclusive Sneak Peeks and Previews
Snapchat is perfect for offering exclusive sneak peeks or previews to your audience. Whether you’re launching a new product, teasing upcoming content, or showing off something special behind the scenes, giving your audience early access to new things can build anticipation and foster loyalty.
By sharing content that’s not available elsewhere, you create a sense of exclusivity and make your followers feel like they are getting VIP treatment. This can be especially effective for creators and brands that are gearing up for a launch or big announcement.
How to Implement:
- Share early previews of new products, videos, or events to create excitement and exclusivity.
- Use “sneak peek” Snapchat Stories to build anticipation for a major announcement.
- Encourage your followers to keep their eyes on your account for more details or an official reveal.
7. Polls, Quizzes, and Interactive Content
Snapchat’s interactive tools—such as polls, quizzes, and sliders—are a fun and engaging way to keep your audience involved. By making your content interactive, you encourage participation, which not only keeps your audience engaged but also attracts new followers who enjoy sharing their opinions or taking part in activities.
Interactive content helps make your Snapchat account feel more dynamic and engaging, which in turn drives traffic and encourages users to return for more.
How to Implement:
- Create fun and engaging polls or quizzes that align with your niche (e.g., “Which outfit do you prefer?” or “What’s your favorite travel destination?”).
- Use Snapchat’s slider to ask your audience how much they agree with a statement or to gauge excitement for an upcoming event.
- Share the results of polls and quizzes with your audience to foster a sense of community and encourage further participation.
8. Snapchat Takeovers
A Snapchat takeover occurs when someone else temporarily manages your Snapchat account to provide fresh, unique content for your followers. These takeovers can come from influencers, team members, or even fans who have a strong connection with your brand or niche.
Takeovers help introduce your audience to new perspectives, ideas, and personalities, which can not only make your content feel more dynamic but also attract the followers of the person doing the takeover. By hosting takeovers, you can tap into a new audience base and encourage cross-promotion.
How to Implement:
- Invite influencers or other creators within your niche to take over your Snapchat for a day or a series of days.
- Promote the takeover beforehand to build anticipation and let your audience know when to tune in.
- Allow the person doing the takeover to showcase their own unique style and engage with your audience in a way that aligns with your brand.
9. User-Generated Snapchat Geofilters
User-generated geofilters can create an instant buzz around your brand or content. Geofilters allow users to apply location-based filters to their snaps, and they are a great way to engage local followers or promote specific events. By creating custom geofilters, you can encourage fans and followers to use them, which naturally leads to more exposure and attracts new people to your Snapchat account.
How to Implement:
- Create a unique and eye-catching geofilter for an event, product launch, or seasonal promotion.
- Encourage followers to use the geofilter when they attend events or engage in activities related to your brand.
- Promote the use of your geofilter in your Stories, showcasing user-generated content for extra engagement.
10. Snapchat Contests and Giveaways
Contests and giveaways are timeless tactics for increasing engagement and attracting new followers. Offering prizes that are relevant to your audience and easy to enter will generate excitement and attract users to your Snapchat. In 2025, a well-executed Snapchat contest can go viral and significantly boost your follower count.
To maximize the success of your contest, make sure to ask participants to follow your account, share your content, and tag their friends for a chance to win. This creates a snowball effect that leads to more organic growth.
How to Implement:
- Host a simple giveaway with clear instructions (e.g., follow your account, share a specific snap, or tag friends).
- Offer a prize that aligns with your niche (e.g., exclusive merchandise, a free product, or a shoutout).
- Announce the winner publicly and encourage participants to stay tuned for future contests.
Conclusion
Growing your audience on Snapchat in 2025 requires creativity, consistency, and an understanding of the platform’s evolving features. Whether you’re sharing behind-the-scenes content, hosting interactive challenges, or creating educational tutorials, the key is to create authentic and engaging content that resonates with your target audience.
By embracing Snapchat’s interactive features, offering exclusive previews, and fostering user-generated content, you can build a loyal community that will continue to grow over time. Focus on delivering unique, valuable, and entertaining experiences for your followers, and they will return for more, helping you increase your Snapchat audience in 2025.